Post by account_disabled on Dec 2, 2023 5:50:04 GMT -5
87% of marketers view data as their business's most useful asset. Businesses that choose to use data in strategic planning have a 5-8 times higher ROI (Return on investment) compared to other companies. Additionally, 40% of brands plan to increase their budgets for data-driven marketing. Data from investpcro, a large marketing company in America, shows the importance of using data in marketing. Today, STEPS Academy will take all readers to understand the guidelines for planning marketing strategies with Data. First, let's understand Data Marketing. What is Data Marketing? Data Marketing refers to the use of data along with planning marketing strategies.
By bringing in a lot of data from customers who interact with the brand. or data that comes from other external Phone Number List sources (Third party data) to be used in studying and understanding the preferences and behavior of target groups. and adapt it into a marketing strategy Therefore, before we look at guidelines for using data in planning marketing strategies. Let's take a look at the sources of information nearby for marketers. In using it. Data Sources Where can marketers use data? After understanding the importance of analyzing data and developing marketing strategies.
Many of you may think that using data can only be done in companies that store large amounts of Big Data or use Machine Learning to study and analyze data. So let's take a look at what sources of information we can use to apply to our business. 1. CRM Data Information obtained from the CRM or Customer Relationship Management system, which is a system that many companies use as a tool for maintaining relationships between businesses and customers. These tools will not only help in communication. Or maintaining relationships with customers, you can also collect customer data to divide into segments or help with Personalized Marketing to be used to develop relationships more accurately.
By bringing in a lot of data from customers who interact with the brand. or data that comes from other external Phone Number List sources (Third party data) to be used in studying and understanding the preferences and behavior of target groups. and adapt it into a marketing strategy Therefore, before we look at guidelines for using data in planning marketing strategies. Let's take a look at the sources of information nearby for marketers. In using it. Data Sources Where can marketers use data? After understanding the importance of analyzing data and developing marketing strategies.
Many of you may think that using data can only be done in companies that store large amounts of Big Data or use Machine Learning to study and analyze data. So let's take a look at what sources of information we can use to apply to our business. 1. CRM Data Information obtained from the CRM or Customer Relationship Management system, which is a system that many companies use as a tool for maintaining relationships between businesses and customers. These tools will not only help in communication. Or maintaining relationships with customers, you can also collect customer data to divide into segments or help with Personalized Marketing to be used to develop relationships more accurately.